Business cards with spot colour(s)

Business cards establish contacts - and keep them too, if they are well made. But they do not last forever. Sometimes contact information changes, sometimes a new colleague joins, sometimes they simply wear out. Whatever the reason - a new load of business cards is needed. And of course, they should look exactly like the original. It would be annoying if your blue came out light instead of dark, your green had a yellow tinge or your scarlet red appeared more orange. Granted, this scenario is somewhat extreme. However, the fact is that there are tolerances with classic four-colour printing (CMYK), which can result in deviations from job to job. So what do you do if you want the shade to remain consistent?

Spot colours are the answer. Also known as solid colours, they ensure uniform colouration. And this is particularly important if you are working with a corporate design. The focus is on brand recognition - and this is also achieved using colour. You can do what Siemens, Telekom and ZDF do - by having your business cards printed with spot colours. At printworld.com you can choose the shade that best suits you, your company and your message from over 100 HKS and countless Pantone shades.